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Pressemitteilung Box-ID: 50451

Earlybird Venture Capital GmbH & Co. KG Münzstraße 21 10178 Berlin, Deutschland http://www.earlybird.com/
Ansprechpartner:in Frau Ulrica Griffiths +49 89 17928781
Logo der Firma Earlybird Venture Capital GmbH & Co. KG
Earlybird Venture Capital GmbH & Co. KG

Earlybird invests in children's community Smoodoos.com

Technology investor supports international growth path

(lifePR) (Hamburg, Munich, )
Earlybird today announced an investment in just us & friends GmbH located in Munich and Kirchheim unter Teck, operator of www.smoodoos.com. This makes Earlybird the first institutional investor following seed financing provided by Business Angels Tino Schöninger and Yulian Patzelt and founders Saskia and Justus Schneider. The social network is to become the first secure community exclusively for children. Smoodoos soft toys are available in toyshops and offer premium access to the internet community up to the age of 16 which come with with the help of a secret access code. Through its investment, Earlybird aims to secure the network's growth on an international level.

Current research by the University of Cologne has revealed that 38 percent of all youngsters are unintentionally confronted with unwanted content when chatting on the internet. Smoodoos will be the first community to offer children secure chatting and playing. Thanks to a new, comprehensive security system, adults are not allowed permanent access to the community or private contact with children. Furthermore, the modern designs of the cute soft toys and the website set them apart from the usual children's offers because children and their artistic standards are taken seriously.

Dr. Christian Nagel, Partner with Earlybird, will support the web company in an advisory function. "From our perspective, our role is not limited to an investor; we also want to be a sounding board for the set-up of the company and the planned internationalization of www.smoodoos.com." Justus Schneider, Smoodoos founder and former Head of Global Marketing at Mercedes-Benz, is satisfied: "With their exceptional track record and global expertise, Earlybird is just the right partner for us."

The strong management team, the innovative concept and its solid implementation convinced not only toy stores and Earlybird, but also the editors of German family magazine "Familie&Co".

On 9th June, they nominated Smoodoos for the "Goldenes Schaukelpferd - Spielzeug des Jahres" (toy of the year) award. With a broad publicity campaign including TV spots, Smoodoos will now raise their profile among parents and children.

About just us & friends (www.smoodoos.com)

just us & friends GmbH & Co KG, located in Munich and Kirchheim unter Teck, was established in 2006 by Saskia und Justus Schneider, who were inspired by the online activities of their three children. Before founding Smoodoos, Justus Schneider was Head of Global Marketing at Mercedes-Benz Passenger Cars. The team of founders and shareholders also includes Smoodoos designer Janina Fey and website designer Eric Singhartinger. Information for parents and press: www.smoodoos.info

Earlybird Venture Capital GmbH & Co. KG

Earlybird Venture Capital was established in 1997 and is one of the most successful European venture investors. Currently, Earlybird manages over 400 million Euros of assets for more than 20 international investors. Earylbird invests in innovative, fast growing companies with outstanding management teams and high growth potential on international markets.

Earlybird's investment focus is on innovative companies within the sectors software, semi-conductor technology, information and communication technology, internet based services, cleantech and medtech. Earlybird's portfolio includes more than 21 companies in seven countries (Germany, Switzerland, Sweden, UK, USA, Italy and Spain). Since inception Earlybird has invested in more than 55 companies.

Earlybird supports and accelerates entrepreneurial success. As one of the leading early stage venture capital investors in Europe, Earlybird offers entrepreneurs profound experience in setting up young businesses and supporting companies from the cradle to profitability: Earlybird does not only offer capital in the start-up-phase but also supports financing in later growth phases.

Within two years, six of Earlybird's technology companies have floated on various European stock exchanges: Interhyp, Tipp24 and Wilex, Esmertec, Entelos and NoemaLife. Interhyp alone returned fifty times its original investment. In addition to that, Earlybird supported element 5 in its acquisition by Digital River, Identify in its acquisition by BMC Software, Alantos in its sale to Amgen, AbaXX in its sale to Cordys, amaxa to Lonza and dooyoo in the sale to LeGuide.

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Für die oben stehenden Pressemitteilungen, das angezeigte Event bzw. das Stellenangebot sowie für das angezeigte Bild- und Tonmaterial ist allein der jeweils angegebene Herausgeber (siehe Firmeninfo bei Klick auf Bild/Meldungstitel oder Firmeninfo rechte Spalte) verantwortlich. Dieser ist in der Regel auch Urheber der Pressetexte sowie der angehängten Bild-, Ton- und Informationsmaterialien. Die Nutzung von hier veröffentlichten Informationen zur Eigeninformation und redaktionellen Weiterverarbeitung ist in der Regel kostenfrei. Bitte klären Sie vor einer Weiterverwendung urheberrechtliche Fragen mit dem angegebenen Herausgeber. Bei Veröffentlichung senden Sie bitte ein Belegexemplar an service@lifepr.de.