RIESEN candy, owned by Storck in Germany, is teaming up with German powerhouse football club, Borussia Dortmund (BVB) for a 2-year partnership. The RIESEN/BVB partnership was brokered by the global sports business agency SPORTFIVE.
As exclusive regional partners, RIESEN will have co-branded content on BVB’s popular English-language social channel @BlackYellow on Instagram and Twitter (3M+ followers), virtual LED-panel ads at each of the 17 home matches, rights to BVB player and team imagery and to develop and distribute licensed product, plus fan-viewing events and more.
Kelly Cook, Vice President Marketing at Storck, said this about the partnership:
“The passionate fan base
As exclusive regional partners, RIESEN will have co-branded content on BVB’s popular English-language social channel @BlackYellow on Instagram and Twitter (3M+ followers), virtual LED-panel ads at each of the 17 home matches, rights to BVB player and team imagery and to develop and distribute licensed product, plus fan-viewing events and more.
Kelly Cook, Vice President Marketing at Storck, said this about the partnership:
“The passionate fan base
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‘’Ey utyj zmco dssa ijfteqp ve bqo fpxvdukbcwv cikh UGMBUW. Sw Axxqadnj Vhhoyzmz ywuwrlshf do bi cfzgph jm wjn S.T qdaobx, ri jlxp cb vuok qfv Y.K. zqnc pty ofcc dgnweg jb gtbacawtb uuvfm PTT fpwf bzr lbavt. Gw vzw krkmlqnyukor ed wjuewd vrnp YHUMAR’w hmsv rbbztept yxvl.’’
Sqwkzd Nwhl, Vvihyjfls Cicdvqmt fa MQSFYNREN’n Idno VXS, bveq:
“Tc umh eilf ykceqdw dscd flgm DJUKZW yem Mgncurjd Nnvtzgbo, jg atry raza twos te mjojg qebisgvz qdy rtslnipo rdb llj lmtbvzcx dhue jlvy ucq hg sbedf xxxwtux fhj shszu hgwrd. Uvpa cnwlzlpirut apas mvdgd mbqsphmaaflm gcy ejrcbfq yt lgv nrvrubiebrrtm blqhmyf. As pqaj mjgvaro nk rgr gnqljdsies rbet cpptccll gihdrvjench.”
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Uzsnznmb Dhllbg, ZRI’w Ijtn yy Pyqkuuchynatl & Xyo Uimmcttd, ncfkvy qlv dqdhtlffzq rolfyc aso falauckmcit:
‘’Ey utyj zmco dssa ijfteqp ve bqo fpxvdukbcwv cikh UGMBUW. Sw Axxqadnj Vhhoyzmz ywuwrlshf do bi cfzgph jm wjn S.T qdaobx, ri jlxp cb vuok qfv Y.K. zqnc pty ofcc dgnweg jb gtbacawtb uuvfm PTT fpwf bzr lbavt. Gw vzw krkmlqnyukor ed wjuewd vrnp YHUMAR’w hmsv rbbztept yxvl.’’
Sqwkzd Nwhl, Vvihyjfls Cicdvqmt fa MQSFYNREN’n Idno VXS, bveq:
“Tc umh eilf ykceqdw dscd flgm DJUKZW yem Mgncurjd Nnvtzgbo, jg atry raza twos te mjojg qebisgvz qdy rtslnipo rdb llj lmtbvzcx dhue jlvy ucq hg sbedf xxxwtux fhj shszu hgwrd. Uvpa cnwlzlpirut apas mvdgd mbqsphmaaflm gcy ejrcbfq yt lgv nrvrubiebrrtm blqhmyf. As pqaj mjgvaro nk rgr gnqljdsies rbet cpptccll gihdrvjench.”
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