As exclusive regional partners, RIESEN will have co-branded content on BVB’s popular English-language social channel @BlackYellow on Instagram and Twitter (3M+ followers), virtual LED-panel ads at each of the 17 home matches, rights to BVB player and team imagery and to develop and distribute licensed product, plus fan-viewing events and more.
Kelly Cook, Vice President Marketing at Storck, said this about the partnership:
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