Fischfeinkosthersteller NADLER, Marktführer im Segment „Filet tafelfertige Sauce“1, erweitert sein Sortiment um zwei innovative Neuprodukte: NADLER FISCHGLÜCK HERING & LACHS Happen in Sahnesauce 300g und NADLER FISCHGLÜCK HERING & KARTOFFEL Happen in Quarksauce 300g. Die modernen Neuinterpretationen des beliebten Hering-Klassikers tragen zur Verjüngung der Marke bei und sprechen in erster Linie konsumfreudige Singles und Paare an. Am POS unterstützt NADLER die Produkteinführung durch eine prominente Platzierung im Fischfeinkostregal und einen überzeugenden TV-Spot. NADLER FISCHGLÜCK ist ab dem 21. September 2020 zur UVP von je 2,59 Euro (Aktions-UVP: 1,99 Euro) im LEH erhältlich. Für zusätzliche Absatz-Impulse am POS bietet NADLER darüber
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