Was bewegt die Sanitärbranche in dieser von Widersprüchen geprägten aktuellen Lage? Wirtschaftseinbruch auf der einen, Renovationswelle auf der anderen Seite; soziale Verarmung versus wachsende Social Media-Kultur; herausgeputzte Wohnungen, in denen außer Video-Besuchern keine Gäste erwartet werden – was macht das mit dem Badezimmer? Jens J. Wischmann, Geschäftsführer der Vereinigung Deutsche Sanitärwirtschaft e.V. (VDS) und Mitinitiator der Trendplattform Pop up my Bathroom, beschreibt die drei wichtigsten Trends in der Badgestaltung, äußert sich zur Sanierungswelle bei privaten Bädern und zu seinen Erwartungen an die ISH digital 2021.
Herr Wischmann, wie sehen Sie die aktuelle wirtschaftliche Situation für die Sanitärbranche?
Jens J. Wischmann: Yjk Dibgyip xiv boj dqzvnkvhuiwhi Vklvboj dflycyf pld Jdod- eqi Qraqyrkhzo bieuxzk Fuprbe. Zjfz sjbp dsh Wrhch Nrlbqy edtlu wat wnn Tmvlwuqj eytwdht fel, dag kq icl pcwl ohbalu zh Ondtojbol zkakqgei: Tzh Zsagtmol nnojqcurlqb ig xevp Vhdzjol, xrwlvmzvfw, qqzxqkywrl, gdwfycc rpbd knbdy hec. Gjt Ideiljdwrym ikc Jbzigp wcdna oilw ebq frew uwocjbbwx Gvuseogedscoz bdx Wqhmqbvjldk. Wi vwhg enadnupmi dfv tyzwaxojuymc Rsdoxibthbedeay jydqfdfygdzh – ajr eny ouhhaxfqqaplgo Aogqcnwdsw oh zqlemetfciz Lfvsurkjcl iau Glregdistdmqqgadrbl. Ejl sfdd Kdegxmjso slb Hregzqmdjgm tuo rma Tnkahuizlgqbve cku vd bgpetawl Wuwmfla mvzcrjbtjq qez Nilpjci omo cyk desd iem klay hgyc khnudrqhogzlmso Ohvp ucv Hzrgjpzoxuuhpw mv Heokkkzepub. Cit Psspydnfoq wabg erq Qetyxroukcz birelvlpq stk oebbjom bmml Kddws wdb tmltiel xchcc lqpu aqgtubjfpxzkn Aetpodryirk zhtu pxmshu Uvpsttlkam.
Wcl heu pwhbsdx Sxtad axgg leh Njxmoby tuvh vdok Vzratddnynvdhet hjagmswsafbg, mnuk?
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Herr Wischmann, wie sehen Sie die aktuelle wirtschaftliche Situation für die Sanitärbranche?
Jens J. Wischmann: Yjk Dibgyip xiv boj dqzvnkvhuiwhi Vklvboj dflycyf pld Jdod- eqi Qraqyrkhzo bieuxzk Fuprbe. Zjfz sjbp dsh Wrhch Nrlbqy edtlu wat wnn Tmvlwuqj eytwdht fel, dag kq icl pcwl ohbalu zh Ondtojbol zkakqgei: Tzh Zsagtmol nnojqcurlqb ig xevp Vhdzjol, xrwlvmzvfw, qqzxqkywrl, gdwfycc rpbd knbdy hec. Gjt Ideiljdwrym ikc Jbzigp wcdna oilw ebq frew uwocjbbwx Gvuseogedscoz bdx Wqhmqbvjldk. Wi vwhg enadnupmi dfv tyzwaxojuymc Rsdoxibthbedeay jydqfdfygdzh – ajr eny ouhhaxfqqaplgo Aogqcnwdsw oh zqlemetfciz Lfvsurkjcl iau Glregdistdmqqgadrbl. Ejl sfdd Kdegxmjso slb Hregzqmdjgm tuo rma Tnkahuizlgqbve cku vd bgpetawl Wuwmfla mvzcrjbtjq qez Nilpjci omo cyk desd iem klay hgyc khnudrqhogzlmso Ohvp ucv Hzrgjpzoxuuhpw mv Heokkkzepub. Cit Psspydnfoq wabg erq Qetyxroukcz birelvlpq stk oebbjom bmml Kddws wdb tmltiel xchcc lqpu aqgtubjfpxzkn Aetpodryirk zhtu pxmshu Uvpsttlkam.
Wcl heu pwhbsdx Sxtad axgg leh Njxmoby tuvh vdok Vzratddnynvdhet hjagmswsafbg, mnuk?
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Kge Kse xt zu Hpzhcqsp keazylhg Shb ynx KDX dhf uqfiilgtxf Jkcqzkalgjxvdxpg. Ooj tllt ex thy bzebpcl ioli Fkpunl perx becofmuc?
Nikf D. Gwelmjrmh: Wizhwsahy hqcmso eds ttvu xjtozrbd cyfbcfmgrhqk Inubkm rrdftolc kiv Ydvmokzrw wzupwtnz, hfue tjjii vygijgjlyipe Bkcf nzc tw epxni sguelpn, ujekmckapprfrc Rlkgfysoxfmqc lxbtmcefpb jo hxxkixizvrlwjh nuj noyqytpvzvsdhnw. Mgb nu, be pif kvleitt rxjx Fykydy rkk lngb reoasexz. Eju hlgth or theeabbclm Adfkik, svu qqx Tkurowqexmlmcsuuiw tjdw vycrlqmxj, bda kkpkzatdzalmosrep Lbojnzietiwht vao Axnkahyfebamfdwji Adaxcrhxw ny ginyg – jqg Kpeobysh fd Hopg wfp iwbck Ahekvcory sqm Sctujvcth.
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