Die Verwendung von Bildmaterial ist für die PR-Arbeit unablässig, doch welche Nutzung ist erlaubt? Wo liegen die rechtlichen Tücken und wie kommen Unternehmen mit weißer Weste aus Streitfällen? Diese grundlegenden Fragestellungen rund um das Thema Bildrechte hat die auf Medien- und IT-Rechte spezialisierte Kanzlei Bunnenberg Bertram Rechtsanwälte mit der PR-Agentur Mashup Communications zusammen erläutert.
Verbreitung von Bildmaterial, Logos und Links in der Medienlandschaft, wie wichtig ist dies für die Arbeit von PR-Agenturen und welches Bildmaterial darf verwendet werden?
PR: Bildmaterial wird im Zuge der Digitalisierung immer wichtiger für die PR-Arbeit, da Online-Content wesentlich bildhafter aufgebaut ist als Artikel in
Verbreitung von Bildmaterial, Logos und Links in der Medienlandschaft, wie wichtig ist dies für die Arbeit von PR-Agenturen und welches Bildmaterial darf verwendet werden?
PR: Bildmaterial wird im Zuge der Digitalisierung immer wichtiger für die PR-Arbeit, da Online-Content wesentlich bildhafter aufgebaut ist als Artikel in
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Xdp nop Rrbe hry Vriui:
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dggs nsz Lntmges:
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