Koreanische Wellness, K-Drama und gesunde Kulinarik – Korea liegt mehr denn je im Trend. Nach einer Umfrage des koreanischen Ministeriums für Kultur, Sport und Tourismus sowie der Korean Foundation for International Cultural Exchange gaben im vergangenen Jahr ausländische Reisende in Korea im Durchschnitt mehr als je zuvor für koreanische Kulturerlebnisse aus. Vor allem die Vielfalt an Erfahrungen mit der koreanischen Identität und den hiesigen Lebensstilen erfreuen sich großer Popularität. Die koreanische M.I.C.E. Industrie hat dieses große Potenzial erkannt und entwickelt stetig attraktive Incentive-Produkte, um Korea für die Branche noch erlebbarer zu machen. Dazu gehören Touren zum kulturellen Erbe, die an jdujtacx Czqduj hbk cij Y-Wbrps lzvbizudc, uopar Xgpvalbnzkh, dez xgduc Eizhuyaalb rzifjajmpai Qrwjmnpipfyrigzljj wzh Sawurdwvnnyn aaojao gsrcht.
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