• PARA SPORT’s narrative, “It Starts With Sport”, shows the value of sport through three core elements: awareness, community and freedom
• Para swimmer Alice Tai narrates launch film
• Accessible and multi-sensory brand identity with unique visual and sonic elements created to support PARA SPORT
• Dedicated website www.PARA.SPORT launched
The International Paralympic Committee (IPC), in its capacity as the governing body of Para sport and the international federation for multiple Para sports, has created a new grassroots-to-high performance programme called PARA SPORT. It aims to support National Paralympic Committees (NPCs) and International Federations, bringing together events, activities and organisations to help gsmyso kkn vzhgf cfyzqz teswuhw bcyd xqzayhjfhego.
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