Interest in natural products has grown markedly in recent years. This has been reflected in a number of ways in new product activity, such as the use of all natural colors, flavors and other raw materials. The popularity of organic products and the promotion of milk and dairy products from grass-fed livestock is also on trend, as is the growing use of GMO-free labeling.
In terms of product activity, launches featuring GMO-free claims and labeling remain relatively limited on a global scale. While nearly 13% of launches recorded by Innova Market Insights in the 12 months to March 2013 were
In terms of product activity, launches featuring GMO-free claims and labeling remain relatively limited on a global scale. While nearly 13% of launches recorded by Innova Market Insights in the 12 months to March 2013 were
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