Ob im Müsli, im Tee oder am Stiel - die Auswahl an Produkten mit Schokolade wird immer vielfältiger. Im Bereich Backwaren ist das braune "Gold der Azteken" schon seit Jahren ein Trendthema. Neben Klassikern wie Schoko-Croissants, Brownies oder Schoko-Muffins entwickeln Hersteller immer wieder neue Kreationen, um den Konsumenten besondere Geschmackserlebnisse zu bieten und den Kaufanreiz zu steigern. HERZA Schokolade unterstützt die Backindustrie und Bäckereien mit kundenspezifischen Produktentwicklungen, die den Backwaren eine individuelle Note verleihen. Dazu erklärt Marc van Essen, Key Account Manager bei HERZA: "Neben unserem breiten Sortiment an kleinstückiger Schokolade wünschen die Kunden immer häufiger individuelle Schoko-Stücke, um sich
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