Weiterer Ausbau der digitalen D2C-Plattformen im Beauty-Bereich
1:1-Kundenbeziehungen ermöglichen herausragende Konsumenteneinblicke
Ergänzung starker digitaler Fähigkeiten und einzigartiger Expertise für Markenaufbau
Henkel hat mit Invincible Brands Holding mit Hauptsitz in Berlin eine Vereinbarung über den Erwerb eines 75-prozentigen Anteils an einem Geschäft unterzeichnet, das drei schnell wachsende Premium-D2C-Marken umfasst: Hello Body, Banana Beauty und Mermaid+Me. Mit dieser Akquisition wird Henkel seine D2C-Aktivitäten im Bereich Beauty Care deutlich ausbauen und um starke digitale Fähigkeiten bei Themen wie Performance Marketing, Analytics und schneller Innovation ergänzen.
Die Transaktion umfasst die drei attraktiven Marken Hello Body, Banana Beauty und Mermaid+Me, die vor allem in Europa verkauft werden.
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