Die Tourismusbranche steht seit geraumer Zeit vor bislang ungekannten Herausforderungen, gleichzeitig ändert sich das Reiseverhalten der Menschen mit Entwicklungen hin zu individuellen und nachhaltigen Reisen, Urlaub in der Nähe sowie einen Boom auf Ferienhäuser. Um diesen aktuellen Trends gerecht zu werden und die Weichen für die Zukunft zu stellen, startete die Groupe Pierre et Vacances Center Parcs, der europäische Marktführer im Nahtourismus, den groß angelegten Strategieplan „Reinvention 2025“.
Dafür investiert die Gruppe bis 2025 430 Millionen Euro, 60 Prozent davon fließen in die Ferienparks von Center Parcs.
Im Mittelpunkt des Strategieplans stehen drei essenzielle Punkte:
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Dafür investiert die Gruppe bis 2025 430 Millionen Euro, 60 Prozent davon fließen in die Ferienparks von Center Parcs.
Im Mittelpunkt des Strategieplans stehen drei essenzielle Punkte:
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