Megatrends bezeichnen einen tiefgreifenden Wandel in Wirtschaft, Politik, Wissenschaft und Kultur. Durch sie bekommt unsere komplexe Welt Struktur, aktuelle Entwicklungen werden erklärt und ihre langfristige Wirkung schafft eine Art Leitlinie für den zukünftigen Fortgang. Diese Trends prägen die globale Gesellschaft über Jahrzehnte und haben Einfluss auf alle Lebensbereiche - auch auf den privaten Raum jedes Menschen, etwa das eigene Zuhause. Dieser Bereich ist sicher der mit Abstand wichtigste und persönlichste. "Wir verwenden immer mehr Zeit darauf, Wohnraum als Ausdruck unserer Persönlichkeit einzurichten", resümiert Dr. Georg Emprechtinger, Vorsitzender der Österreichischen Möbelindustrie (ÖMI). Individualisierung ist allerdings nur einer der Megatrends - viele
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