Im Berliner Postbahnhof verfolgten am gestrigen Abend 900 Gäste, wie Studenten der Hochschule für Technik und Wirtschaft (HTW) Berlin Unternehmen beim Deutschen Preis für Wirtschaftskommunikation mit dem Goldenen Funken auszeichneten. Von den 37 Finalisten konnten sich sechs Unternehmen mit hervorragenden Kommunikationsmaßnahmen durchsetzen: Die ABB AG (Beste Kommunikation der Corporate Responsibility), der Deutsche Sparkassen- und Giroverband e.V. (Beste Werbliche Kommunikation), die Otto Bock HealthCare GmbH (Beste Kommunikation im Event Marketing), die Wüstenrot und Württembergische AG (Beste Interne Kommunikation), die Deutsche Post AG (Beste Public Relations) und der Bundesverband der Volks- und Raiffeisenbanken e.V. (BVR) (Beste Markenpolitik).
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