Seit zwanzig Jahren ist der Anteil des Einzelhandels an den gesamten Konsumausgaben von 36,5% auf 30,2% gesunken. Allerdings erfahren bestimmte Vertriebsformen des Einzelhandels durch den digitalen Strukturwandel neue Wachstumsschübe.
Deutsche Konsumenten tätigen ihre Einkäufe zunehmend über das Internet. Hatten im Jahr 2004 noch weniger als 40% der deutschen Bevölkerung Waren oder Dienstleistungen im Internet bestellt, so wuchs dieser Anteil bis zum Jahr 2010 auf über 60% an.
Im Vergleich zum klassischen Versandhandel konnten im Onlinehandel innerhalb der letzten Jahre größere Umsatzzuwächse realisiert werden. Dieser Trend zeigt sich auch beim Wandel klassischer Versandhändler zu Multi-Channel-Versendern.
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Deutsche Konsumenten tätigen ihre Einkäufe zunehmend über das Internet. Hatten im Jahr 2004 noch weniger als 40% der deutschen Bevölkerung Waren oder Dienstleistungen im Internet bestellt, so wuchs dieser Anteil bis zum Jahr 2010 auf über 60% an.
Im Vergleich zum klassischen Versandhandel konnten im Onlinehandel innerhalb der letzten Jahre größere Umsatzzuwächse realisiert werden. Dieser Trend zeigt sich auch beim Wandel klassischer Versandhändler zu Multi-Channel-Versendern.
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