Weihnachtskampagne unter dem neuen Kommunikationsdach “Real Magic”
Legendäre Weihnachtstrucks touren wieder durch Deutschland
Limitierte Coca-Cola Edition mit Zimtaroma ab sofort im Handel erhältlich
Flaschen und Umverpackung von Coca-Cola Original und Coca-Cola Zero Sugar im festlichen Design
Mit der “Real Magic”-Weihnachtskampagne läutet Coca-Cola die Weihnachtssaison ein. Die Kampagne zeigt, dass der Zauber von Weihnachten darin liegt, es gemeinsam zu genießen. „Dies ist unsere erste Weihnachtskampagne im Rahmen der neuen Coca-Cola Markenphilosophie ‚Real Magic‘. Coca-Cola hat schon immer an den Zauber von Weihnachten geglaubt und in diesem Jahr feiert unsere Kampagne die wahre Magie menschlicher Verbindungen“ fasst Manolo Arroyo, Global Chief Marketing Officer von
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