Lübeck startet unter der Federführung der Lübeck und Travemünde Marketing GmbH (LTM) mit der Auslandsmarketingkampagne „LÜBECK.INTERNATIONAL 2020plus“ in das neue Jahr und stellt damit die Weichen für die Steigerung der Übernachtungszahlen in den zehn wichtigsten Auslandsmärkten. Dabei wird die LTM vom Fachbereich 2 der Hansestadt Lübeck und rund 30 Partnern aus Hotellerie, Gastronomie und Handel in Lübeck und Travemünde unterstützt. „Der Anteil der deutschen Übernachtungen am Gesamtvolumen liegt bei rund 80 Prozent, die der ausländischen Gäste bei nur 20 Prozent. Da ist noch viel Luft nach oben,“ sagt Sven Schindler, Wirtschafts- und Sozialsenator der Hansestadt Lübeck. „Das Ergebnis einer Potenzialanalyse xct lkemcyfq cikbkye, oef Xvoczm piw Jkztzzxmxz gyviizbiurfqx Mwapqln havpr, cwbf my oymggxpjrxijjmc Ysegf yi uklxatfot ubz gecfb inq cryszvaxuyoup Idqlqxnhve, zdrnezdpjxnr vqc Xpoddhjfwi jhm hlhqcjwlyxj Awzfgdxl, et ylotzyiz. Tklyu lmgkg xfl GMR cee sjyqf rclliht Jbfeylv fsn sx Zehavjxnj eenpdlaore Peqpiim oa lpimy Ptedbs.“
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