MTV Europe and leading Swiss watch maker giant Swatch today announced a partnership to create MTV’s first user-generated, viewer-led show, MTV’s Best. Show. Ever. This very different talent contest gives viewers the opportunity to showcase their weird, wonderful, impressive and downright random skills. By filming themselves doing whatever they do best (beatboxing, break dancing, skills on wheels, etc.), viewers can send their clips to the MTV’s Best. Show. Ever. website and brag about being the world’s best in their particular skill-set. MTV will then highlight the best, worst and weirdest entries on the TV series and the show’s dedicated website, www.mtvbestshowever.com. Users will be able to upload their clips onto the website from 14th May.
MTV’s Best. Show. Ever. represents Swatch’s first pan-European multi-platform partnership with MTV, and includes the TV series, dedicated website and viewer competition. Swatch’s total integration with MTV’s Best. Show. Ever.—from concept to completion—provides the watch retailer with a credible and relevant youth-focused marketing platform that supports the brand’s commitment to making a strong, lasting impression among the youth audience.
“Swatch is known throughout the world as a stylish, fun, irreverent brand,” said Melisa Quiñoy, Executive Vice President, Europe Viacom Brand Solutions International. “The unique nature of MTV’s Best. Show. Ever. further extends their brand ethos while creating an opportunity for Swatch to reach and resonate with MTV’s core youth audience in a completely new and exciting way.”
“Developing and supporting this exclusive show is nothing more than having fun with the MTV community and giving them the opportunity to express themselves. With MTV’s Best. Show. Ever., Swatch has also found the right platform to express its brand values such as fun, joy of life and positive provocation,“ says Klaus-Peter Mager, Head of PR and Events Swatch International.
MTV’s Best. Show. Ever. will be comprised of 12 five-minute shows created exclusively from submitted viewer footage. The series will run for 12 weeks across MTV channels in Europe, premiering on 14 July 2007 and running through to mid-October. The show’s on-air promotional spots will direct viewers to the Saturday afternoon premiere. Additional promotions will appear on the company’s broadband network, MTV Overdrive, and regional websites. This strategy further underscores MTV’s commitment to reach and resonate with youths across multiple mediums, in this case TV and online.
In keeping with the 100% user-generated style of the show, all of the presenters for MTV’s Best. Show. Ever. will also be exclusively chosen from submitted viewer footage. To have a chance at being one of the presenters, viewers will be asked to download the script from www.mtvbestshowever.com, film themselves presenting, and then upload their clip to the show’s dedicated website.
In keeping with the 100% user-generated style of the show, all of the presenters for MTV’s Best. Show. Ever. will also be exclusively chosen from submitted viewer footage. To have a chance at being one of the presenters, viewers will be asked to download the script from www.mtvbestshowever.com, film themselves presenting, and then upload their clip to the show’s dedicated website.
About MTV Networks International
MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One and IFILM. MTV Networks' brands are seen globally in 492.7 million households in 161 countries and 32 languages via 135 locally programmed and operated TV channels and more than 200 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).
MTV’s Best. Show. Ever. represents Swatch’s first pan-European multi-platform partnership with MTV, and includes the TV series, dedicated website and viewer competition. Swatch’s total integration with MTV’s Best. Show. Ever.—from concept to completion—provides the watch retailer with a credible and relevant youth-focused marketing platform that supports the brand’s commitment to making a strong, lasting impression among the youth audience.
“Swatch is known throughout the world as a stylish, fun, irreverent brand,” said Melisa Quiñoy, Executive Vice President, Europe Viacom Brand Solutions International. “The unique nature of MTV’s Best. Show. Ever. further extends their brand ethos while creating an opportunity for Swatch to reach and resonate with MTV’s core youth audience in a completely new and exciting way.”
“Developing and supporting this exclusive show is nothing more than having fun with the MTV community and giving them the opportunity to express themselves. With MTV’s Best. Show. Ever., Swatch has also found the right platform to express its brand values such as fun, joy of life and positive provocation,“ says Klaus-Peter Mager, Head of PR and Events Swatch International.
MTV’s Best. Show. Ever. will be comprised of 12 five-minute shows created exclusively from submitted viewer footage. The series will run for 12 weeks across MTV channels in Europe, premiering on 14 July 2007 and running through to mid-October. The show’s on-air promotional spots will direct viewers to the Saturday afternoon premiere. Additional promotions will appear on the company’s broadband network, MTV Overdrive, and regional websites. This strategy further underscores MTV’s commitment to reach and resonate with youths across multiple mediums, in this case TV and online.
In keeping with the 100% user-generated style of the show, all of the presenters for MTV’s Best. Show. Ever. will also be exclusively chosen from submitted viewer footage. To have a chance at being one of the presenters, viewers will be asked to download the script from www.mtvbestshowever.com, film themselves presenting, and then upload their clip to the show’s dedicated website.
In keeping with the 100% user-generated style of the show, all of the presenters for MTV’s Best. Show. Ever. will also be exclusively chosen from submitted viewer footage. To have a chance at being one of the presenters, viewers will be asked to download the script from www.mtvbestshowever.com, film themselves presenting, and then upload their clip to the show’s dedicated website.
About MTV Networks International
MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One and IFILM. MTV Networks' brands are seen globally in 492.7 million households in 161 countries and 32 languages via 135 locally programmed and operated TV channels and more than 200 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).
