Sinalco Cola Mix has been successful on the German market for over ten years, making it the third strongest product in the Sinalco family, behind Sinalco Cola and Orange.
“With twice the taste and the best ingredients, it is an innovation for the Serbian market – just right for our sophisticated target group“, says Mongi Goundi, Managing Director of Sinalco International.
The introduction of Cola Mix in the 2-litre PET disposable bottle was supported by a massive national advertising campaign in Serbia. Punchy posters and a radio spot created specifically for Cola Mix introduce consumers to the previously unknown product. Even the radio spot story is catchy: two youths are in a beach café discussing whether Sinalco Cola or Orange tastes better. The story comes to a head when the waiter surprises them both with the new Cola Mix, which they enjoy drinking. The radio spot is running on all local and regional radio stations relevant to the target group.
Aligned with the new Sinalco label, Cola Mix Wobblers, posters and eye-catching bottle-neck labels at the points of sale ensure a uniform and catchy image.
“With twice the taste and the best ingredients, it is an innovation for the Serbian market – just right for our sophisticated target group“, says Mongi Goundi, Managing Director of Sinalco International.
The introduction of Cola Mix in the 2-litre PET disposable bottle was supported by a massive national advertising campaign in Serbia. Punchy posters and a radio spot created specifically for Cola Mix introduce consumers to the previously unknown product. Even the radio spot story is catchy: two youths are in a beach café discussing whether Sinalco Cola or Orange tastes better. The story comes to a head when the waiter surprises them both with the new Cola Mix, which they enjoy drinking. The radio spot is running on all local and regional radio stations relevant to the target group.
Aligned with the new Sinalco label, Cola Mix Wobblers, posters and eye-catching bottle-neck labels at the points of sale ensure a uniform and catchy image.
