.
Instagram is a highly visually-oriented channel with a community of 800 million users, including professional creators, design students and aficionados who are actively engaged on the platform. It is therefore perfect for providing in-depth insights into the award-winning Opel design philosophy, “German precision meets sculptural artistry”.
Since the launch of @opelvauxhalldesign at the end of February 2017, Adams has reached more than 630,000 unique Instagram users, who have viewed his posts about Opel design around 900,000 times.
In terms of likes and impressions generated by images and videos, the subjects of Adams’ most popular posts include the signature styling cues of the bestselling Astra and the sporty-elegant Insignia GSi, which made its world premiere at the 2017 Frankfurt International Motor Show.
“I want to say a big ‘thank you’ to the Instagram community for their enthusiasm for the Opel brand and the fantastic reactions,” said Mark Adams. “Instagram is ideal for positioning Opel as an exciting, inspiring and emotional brand, and @opelvauxhalldesign has shown rapid growth since its launch,” he added. “My designers and I are looking forward to seeing this great momentum continue.”
Adams celebrated one year on Instagram by reviewing a selection of the numerous design sketches created by Opel fans and design enthusiasts – ranging from compact hatchbacks and elegant convertibles, to muscular sports cars and tough pick-up trucks – that are published with the #OpelDesign hashtag at Instagram.
“The great ideas and sketches contributed by the Instagram users show that there is clearly strong passion for the Opel brand and illustrate how this passion can be translated into very exciting products,” said Adams.
The designer’s Instagram channel strengthens Opel’s extensive social media activities, which utilise multiple channels. In addition to the web magazine Opel Post and accounts on Twitter and Facebook, the company also invites specialists from areas such as Engineering to report about their work and present their new developments in the Opel Blog. Furthermore, @OpelNewsroom, the official feed of Opel/Vauxhall Communication, keeps journalists and followers up-to-date on all news about the brand.
Further information about official fuel consumption, official specific CO2 emissions and consumption of electric energy can be found in the “guideline about fuel consumption, CO2 Emissions and electric energy consumption of new passenger cars” ('Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen') in German language, which is available free of charge at any point of sales and at DAT Deutsche Automobil Treuhand GmbH, Helmuth-Hirth-Straße 1, D-73760 Ostfildern.
- Inside information: @opelvauxhalldesign reveals what is going on at Opel Design
- Positive reaction: Instagram community responds enthusiastically to Design-insights
- Expert feedback: Opel Design boss comments on sketches from fans and followers
Instagram is a highly visually-oriented channel with a community of 800 million users, including professional creators, design students and aficionados who are actively engaged on the platform. It is therefore perfect for providing in-depth insights into the award-winning Opel design philosophy, “German precision meets sculptural artistry”.
Since the launch of @opelvauxhalldesign at the end of February 2017, Adams has reached more than 630,000 unique Instagram users, who have viewed his posts about Opel design around 900,000 times.
In terms of likes and impressions generated by images and videos, the subjects of Adams’ most popular posts include the signature styling cues of the bestselling Astra and the sporty-elegant Insignia GSi, which made its world premiere at the 2017 Frankfurt International Motor Show.
“I want to say a big ‘thank you’ to the Instagram community for their enthusiasm for the Opel brand and the fantastic reactions,” said Mark Adams. “Instagram is ideal for positioning Opel as an exciting, inspiring and emotional brand, and @opelvauxhalldesign has shown rapid growth since its launch,” he added. “My designers and I are looking forward to seeing this great momentum continue.”
Adams celebrated one year on Instagram by reviewing a selection of the numerous design sketches created by Opel fans and design enthusiasts – ranging from compact hatchbacks and elegant convertibles, to muscular sports cars and tough pick-up trucks – that are published with the #OpelDesign hashtag at Instagram.
“The great ideas and sketches contributed by the Instagram users show that there is clearly strong passion for the Opel brand and illustrate how this passion can be translated into very exciting products,” said Adams.
The designer’s Instagram channel strengthens Opel’s extensive social media activities, which utilise multiple channels. In addition to the web magazine Opel Post and accounts on Twitter and Facebook, the company also invites specialists from areas such as Engineering to report about their work and present their new developments in the Opel Blog. Furthermore, @OpelNewsroom, the official feed of Opel/Vauxhall Communication, keeps journalists and followers up-to-date on all news about the brand.
Further information about official fuel consumption, official specific CO2 emissions and consumption of electric energy can be found in the “guideline about fuel consumption, CO2 Emissions and electric energy consumption of new passenger cars” ('Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen') in German language, which is available free of charge at any point of sales and at DAT Deutsche Automobil Treuhand GmbH, Helmuth-Hirth-Straße 1, D-73760 Ostfildern.
