The five-strong team of senior management at the helm of the family-owned Miele company (Horst Schübel, Dr. Eduard Sailer, Dr. Reto Bazzi, Dr. Markus Miele and Dr. Reinhard Zinkann) presented record figures for the third year in succession. According to these figures, the domestic appliance maker Miele recorded continued growth during the 2006/2007 business year which ended on June 30. During the 2006/2007 period, the Miele Group increased turnover by just less than 8% to EUR 2.74 bn (compared with EUR 2.54 bn during the previous reporting period). According to Horst Schübel, board member responsible for Finances, Controlling and Administration at Miele Central Headquarters, "this represents the highest level of turnover ever achieved throughout the company's history".
Miele's start into the 2007/2008 financial year is marked with optimism. The past business years clearly show the relevance of marketing concepts tailored to the needs of individual markets, innovative product developments and a corporate strategy geared to expansion as being instrumental in achieving sales and turnover growth. Miele's is rapidly becoming broadly accepted worldwide as the premium brand. "We will continue in the same direction", says Horst Schübel. As the economic upswing continues in both Germany and many other western European countries, bringing about an improvement in consumer spending, Miele as a premium brand is likely to continue to profit even more than its competitors from growing demand. Demand for Miele products on eastern European markets and overseas also continues to rise. These markets are being plied systematically and purchasing power there continues to grow apace, as Miele turnover figures over the past years indicate. "We are well equipped to face the challenge of the 2007/2008 fiscal year and, with the aid of many new products, particularly in the built-in sector, to achieve growth levels similar to those of the past business year", says Horst Schübel.
Marked increase in sales compared with previous year
According to figures published by Miele & Cie. KG (Gütersloh), more and more consumers are making Miele the brand of their choice, placing their trust in quality products and services. Miele sees sales growth as welcome confirmation of a business policy which revolves around the quality and durability of its products. "All the products we develop and produce are built to last 20 years and are designed to meet the needs of a stable and discerning customer base", explains Dr. Eduard Sailer, the board member responsible for technology: "Steady growth at Miele has always and will always stem from Miele's position as technology leader and our ability to produce a never-ending stream of innovative products and features".
Unit sales in all domestic appliance categories were significantly higher than in the previous year. Sales of ovens, hob units, cooker hoods, steam cookers, microwave ovens and coffee machines, in particular, experienced double-digit growth. Many new models and numerous product improvements resulted in Miele selling over 3 million major domestic appliances for the first time ever during the 2006/2007 business year. This equates to an increase of more than 10%. Miele's latest generation of laundry-care products has been so successful that the company managed to sell well in excess of 890,000 washing machines and around 385,000 tumble dryers. New dishwasher and vacuum cleaner series also added further impetus to sales. Dishwashers sporting unique features such as a self-closing door or an in-door salt container set new records, with sales reaching almost 600,000. Once again, Miele vacuum sales topped the 2 million mark, with sales rising to precisely 2.12 m, representing an increase of 117,000 units.
Increased sales figures were also reported on the commercial side, above all by laundry machines and Miele's 'Little Giants', semi-commercial washer-extractors and tumble dryers. The launch of new large-cabinet decontamination units for hospitals and laboratories also proved to be extremely successful.
Miele corporate strategy brings success at home and abroad
"We have made clear progress in consolidating our position as premium brand and market leader", says Dr. Reto Bazzi, board manager responsible for Sales and Marketing. Above-average growth was recorded by Miele's 37 foreign sales companies. There, turnover grew by over 10% to EUR 1.95 bn (compared with EUR 1.77 bn year on year). Turnover on the German home market increased by 2.5%. Consequently, Miele's foreign turnover share grew by two percentage points from 70% to 72%. The key to this success lies in a corporate sales strategy focussed on growth. "Miele tailors national product ranges to cater for consumer wishes and to meet local requirements", explains Dr. Bazzi. In the list of Miele's top ten biggest markets, Germany is followed by the Netherlands, Great Britain, Switzerland, the USA, France, Austria, Belgium, Australia and Italy, each with their own sales subsidiaries.
The greatest potential for turnover growth, in percent, is currently coming from Russia and the CIS states as well as the whole of Eastern Europe in general - from the Czech Republic to Hungary and Poland. Miele's traditional overseas subsidiaries in Australia, Japan, the US, Canada and South Africa also reported double-digit growth. Excellent progress was also made in new overseas markets ranging from Hong Kong, Singapore, the United Arab Emirates to Mexico. Miele subsidiaries in Scandinavia and Northern Europe had also obviously set their sights on achieving good growth, with Norway, Denmark, Finland, the Republic of Ireland, Great Britain and Sweden all turning in high double-digit growth figures. Southern Europe, led by Spain and Italy, also recorded growth in double digits. Excellent results were also achieved in traditional Miele markets bordering on Germany. With a sales share of almost 60%, these countries, together with Germany, still represent the backbone of the Miele group. Here, too, Miele is clearly ahead of its competitors in terms of turnover growth and was able to improve its excellent position on markets in Germany, the Netherlands, Belgium and Switzerland.
Miele group investments total EUR 177 m, including EUR 108 m in Germany
The Miele Group invested EUR 177 m in the past business year compared with EUR 135 m in the previous year, including investments of approx. EUR 108 m (2005/2006: EUR 100 m) in Germany. On June 30, 2007, more than 15,949 employees were on the Miele payroll (compared with 15,019 the previous year), a year-on-year increase of approx. 6%. A worldwide increase in the demand for Miele appliances resulted in this workforce increase of 930, largely in production but also in marketing, sales and service.
Miele's start into the 2007/2008 financial year is marked with optimism. The past business years clearly show the relevance of marketing concepts tailored to the needs of individual markets, innovative product developments and a corporate strategy geared to expansion as being instrumental in achieving sales and turnover growth. Miele's is rapidly becoming broadly accepted worldwide as the premium brand. "We will continue in the same direction", says Horst Schübel. As the economic upswing continues in both Germany and many other western European countries, bringing about an improvement in consumer spending, Miele as a premium brand is likely to continue to profit even more than its competitors from growing demand. Demand for Miele products on eastern European markets and overseas also continues to rise. These markets are being plied systematically and purchasing power there continues to grow apace, as Miele turnover figures over the past years indicate. "We are well equipped to face the challenge of the 2007/2008 fiscal year and, with the aid of many new products, particularly in the built-in sector, to achieve growth levels similar to those of the past business year", says Horst Schübel.
Marked increase in sales compared with previous year
According to figures published by Miele & Cie. KG (Gütersloh), more and more consumers are making Miele the brand of their choice, placing their trust in quality products and services. Miele sees sales growth as welcome confirmation of a business policy which revolves around the quality and durability of its products. "All the products we develop and produce are built to last 20 years and are designed to meet the needs of a stable and discerning customer base", explains Dr. Eduard Sailer, the board member responsible for technology: "Steady growth at Miele has always and will always stem from Miele's position as technology leader and our ability to produce a never-ending stream of innovative products and features".
Unit sales in all domestic appliance categories were significantly higher than in the previous year. Sales of ovens, hob units, cooker hoods, steam cookers, microwave ovens and coffee machines, in particular, experienced double-digit growth. Many new models and numerous product improvements resulted in Miele selling over 3 million major domestic appliances for the first time ever during the 2006/2007 business year. This equates to an increase of more than 10%. Miele's latest generation of laundry-care products has been so successful that the company managed to sell well in excess of 890,000 washing machines and around 385,000 tumble dryers. New dishwasher and vacuum cleaner series also added further impetus to sales. Dishwashers sporting unique features such as a self-closing door or an in-door salt container set new records, with sales reaching almost 600,000. Once again, Miele vacuum sales topped the 2 million mark, with sales rising to precisely 2.12 m, representing an increase of 117,000 units.
Increased sales figures were also reported on the commercial side, above all by laundry machines and Miele's 'Little Giants', semi-commercial washer-extractors and tumble dryers. The launch of new large-cabinet decontamination units for hospitals and laboratories also proved to be extremely successful.
Miele corporate strategy brings success at home and abroad
"We have made clear progress in consolidating our position as premium brand and market leader", says Dr. Reto Bazzi, board manager responsible for Sales and Marketing. Above-average growth was recorded by Miele's 37 foreign sales companies. There, turnover grew by over 10% to EUR 1.95 bn (compared with EUR 1.77 bn year on year). Turnover on the German home market increased by 2.5%. Consequently, Miele's foreign turnover share grew by two percentage points from 70% to 72%. The key to this success lies in a corporate sales strategy focussed on growth. "Miele tailors national product ranges to cater for consumer wishes and to meet local requirements", explains Dr. Bazzi. In the list of Miele's top ten biggest markets, Germany is followed by the Netherlands, Great Britain, Switzerland, the USA, France, Austria, Belgium, Australia and Italy, each with their own sales subsidiaries.
The greatest potential for turnover growth, in percent, is currently coming from Russia and the CIS states as well as the whole of Eastern Europe in general - from the Czech Republic to Hungary and Poland. Miele's traditional overseas subsidiaries in Australia, Japan, the US, Canada and South Africa also reported double-digit growth. Excellent progress was also made in new overseas markets ranging from Hong Kong, Singapore, the United Arab Emirates to Mexico. Miele subsidiaries in Scandinavia and Northern Europe had also obviously set their sights on achieving good growth, with Norway, Denmark, Finland, the Republic of Ireland, Great Britain and Sweden all turning in high double-digit growth figures. Southern Europe, led by Spain and Italy, also recorded growth in double digits. Excellent results were also achieved in traditional Miele markets bordering on Germany. With a sales share of almost 60%, these countries, together with Germany, still represent the backbone of the Miele group. Here, too, Miele is clearly ahead of its competitors in terms of turnover growth and was able to improve its excellent position on markets in Germany, the Netherlands, Belgium and Switzerland.
Miele group investments total EUR 177 m, including EUR 108 m in Germany
The Miele Group invested EUR 177 m in the past business year compared with EUR 135 m in the previous year, including investments of approx. EUR 108 m (2005/2006: EUR 100 m) in Germany. On June 30, 2007, more than 15,949 employees were on the Miele payroll (compared with 15,019 the previous year), a year-on-year increase of approx. 6%. A worldwide increase in the demand for Miele appliances resulted in this workforce increase of 930, largely in production but also in marketing, sales and service.
