The campaign "Print Sells", initiated by the European Association of Fine Paper Manufacturers CEPIFINE and the United Print Chain, was launched just a few weeks ago under the slogan "Print. Your Brand in Their Hands". The purpose of the campaign is to demonstrate the true potential of print advertising. As many decision-makers both in industry and in the creative media sector are often insufficiently aware of the strength, credibility and versatility which print advertising is able to lend to a brand, it was for KBA and many other suppliers only natural to support the campaign.
The aim of the "Print Sells" initiative is to provide targeted information to decision-makers in the fields of brand promotion, marketing, communication and advertising on the impact of various print media segments such as direct mailing, magazines, in-store advertising and corporate communication. An informative brochure has been produced on each of these four topics, and distributed to 440,000 addressees all over Europe (73,000 in Germany).
The direct KBA contribution to the "Print Sells" effort was the printing of 550,000 copies of the brochure "Magazines" in a total of 6 language versions at the customer centre of its Radebeul facility. The content (24 pages) was printed with an additional spot colour on a five-back-five Rapida 105 perfector press. The covers (6 pages) were handled by a large-format Rapida 142, similarly in five colours, with Alchemy silver finishing (Huber Group) on the outsides. The front sides of the sheets also received a partial protective varnish coating. One special aspect of the cover printing job was the fact that an ink change was required for almost all of the 13 countries involved in the campaign, to enable the logo of the local postal service to be integrated into the corresponding language version.
Interesting Web site: www.printsells.org
The aim of the "Print Sells" initiative is to provide targeted information to decision-makers in the fields of brand promotion, marketing, communication and advertising on the impact of various print media segments such as direct mailing, magazines, in-store advertising and corporate communication. An informative brochure has been produced on each of these four topics, and distributed to 440,000 addressees all over Europe (73,000 in Germany).
The direct KBA contribution to the "Print Sells" effort was the printing of 550,000 copies of the brochure "Magazines" in a total of 6 language versions at the customer centre of its Radebeul facility. The content (24 pages) was printed with an additional spot colour on a five-back-five Rapida 105 perfector press. The covers (6 pages) were handled by a large-format Rapida 142, similarly in five colours, with Alchemy silver finishing (Huber Group) on the outsides. The front sides of the sheets also received a partial protective varnish coating. One special aspect of the cover printing job was the fact that an ink change was required for almost all of the 13 countries involved in the campaign, to enable the logo of the local postal service to be integrated into the corresponding language version.
Interesting Web site: www.printsells.org
