The International Festival of Creativity, Cannes Lions, has announced the launch of a young media academy which will complete a line-up of six academies at this year's Festival.
Aimed at young media professionals working within media agencies and media companies, the Cannes Lions Young Media Academy is a week-long structured programme focusing on creativity in media. The objective is to inspire, focusing on demonstrating the value and execution of creativity in media channels, whilst providing a greater understanding of the global media and advertising community. During the programme delegates will develop a deeper understanding of the impact of creativity, how to manage relationships between the idea, the media channel and consumer behaviour and gain insight into the major issues and challenges that lie ahead.
Commenting on the addition of a new media academy, Steve Latham, Head of Talent & Training, Cannes Lions says, "Understanding how creativity can be used within media strategy is essential if the industry wants to innovate. This academy will provide inspiration and tailored training in a focused and distilled environment. We're delighted that Maria Luisa, with her wealth of experience and knowledge, will be leading the academy."
The academy will run throughout the Festival week from Sunday 16 June to Saturday 22 June and is open to young media professionals aged 28 and under. The cost of the academy is €1,945 and details of how to take part can be found online at www.canneslions.com or by emailing academies@canneslions.com.
60th Cannes Lions International Festival of Creativity, 16-22 June 2013, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 34,300 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 11,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
Aimed at young media professionals working within media agencies and media companies, the Cannes Lions Young Media Academy is a week-long structured programme focusing on creativity in media. The objective is to inspire, focusing on demonstrating the value and execution of creativity in media channels, whilst providing a greater understanding of the global media and advertising community. During the programme delegates will develop a deeper understanding of the impact of creativity, how to manage relationships between the idea, the media channel and consumer behaviour and gain insight into the major issues and challenges that lie ahead.
- The class will follow a bespoke week of exclusive academy presentations and will include:
- Understanding and providing effectiveness - case studies and presentations from previous Creative Effectiveness Lions winners
- How do clients judge creativity? The breakdown of a Lion winning campaign presented by the client and agency
- Understanding the ways clients think and act - insights from global brands
- Deconstructing analytics and metrics in a creative advertising world
- Understanding the challenges of social media and measuring ROI
- The technological evolution of media, channels and consumers' behaviour - presentations from technologists and developers
Commenting on the addition of a new media academy, Steve Latham, Head of Talent & Training, Cannes Lions says, "Understanding how creativity can be used within media strategy is essential if the industry wants to innovate. This academy will provide inspiration and tailored training in a focused and distilled environment. We're delighted that Maria Luisa, with her wealth of experience and knowledge, will be leading the academy."
The academy will run throughout the Festival week from Sunday 16 June to Saturday 22 June and is open to young media professionals aged 28 and under. The cost of the academy is €1,945 and details of how to take part can be found online at www.canneslions.com or by emailing academies@canneslions.com.
60th Cannes Lions International Festival of Creativity, 16-22 June 2013, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 34,300 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 11,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
