"Herzlich Willkommen auf 2.500 Metern Höhe!" hieß es am 15. Jänner 2011 bei der feierlichen Eröffnung des Volvo ICE CAMPs am Kitzsteinhorn. Der neue Volvo S60 R-Design im gewiss "coolsten" Showroom der Welt stand im Blitzlichtgewitter staunender Gäste. Hunderte Besucher spazierten fasziniert durch die glänzende Welt aus stylischem Eis-Interieur, gewaltiger Schneekonstruktionen und modernster Technologie. Für die Tagesgäste standen Eisturmklettern, geführte Freeride-Touren und Lawinenworkshops am Programm. Die ersten Iglu-Übernachtungsgäste hingegen brachen nach zünftigem Raclette zu einer nächtlichen Bergwanderung auf und konnten sich danach mit einer Runde Whirlpool und Sauna selbst belohnen. www.volvo-icecamp.com und www.facebook.com/VolvoICECAMP
Zu den Beats von FM4 DJ Slack
Zu den Beats von FM4 DJ Slack
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