Pressemitteilung BoxID: 707191 (Vereniging MaxTex)
  • Vereniging MaxTex
  • Overbergstraße 12
  • 65936 Frankfurt am Main
  • Ansprechpartner
  • Gerhard Becker
  • +49 (69) 340088-40

MaxTex Forum in the sign of strategic partnerships - focus on Europe and the end customers

(lifePR) (Frankfurt am Main, ) The large hall in the Federal Ministry for Economic Cooperation and Development (BMZ), whose guest was MaxTex for the fourth time, was well filled at the end of April, as in previous years. Guests from companies, services, standards and non-profit organisations in the political heart of Berlin could look forward to a varied programme and textiles to touch after the welcoming words of MaxTex President Hans-Peter Beck and Managing Director Gerhard Becker. The topic: "For a fair, ecological, high-quality and recyclable B2B textile industry".

The organisers were particularly pleased in the run-up to the event, that the new Parliamentary State Secretary at BMZ, Dr. Maria Flachsbarth, was prepared to report on her future work and role in this important ministry at short notice.

Textilbündnis and BMZ - continue in the right direction together with MaxTex

Dr. Jürgen Janssen, Head of the Secretariat of the Partnership for Sustainable Textiles, presented a textile alliance with a very convincing structure and working method that is now very solid.

In line with the current orientation of MaxTex, the strategically important European orientation and the examination of further meaningful cooperations are also on the agenda of the textile partnership. One example of these activities is the partnership with the Dutch Agreement on Garment and Textile (AGT), which provides for both joint activities in the producing countries and the possibility of very interesting associated memberships for companies and organisations.

As expected, the Federal Ministry for Economic Cooperation and Development can also be expected to provide additional impetus, since almost everything in this department is on a sustainable path even after the formation of a new government. New to the management team of Federal Minister Dr. Gerd Müller is the Parliamentary State Secretary Dr. Maria Flachsbarth. In her detailed and refreshing contribution, she explained the ambitious goals for more transparency in the textile industry and for the consumer side - keyword "green button" - and a sustainability strategy embedded in the entire development policy work of her department. She expressly thanked the MaxTex association for its important commitment and is building on the early implementation of common goals.

MaxTex - Departure to Europe and start of training activities

The presentations of the two new MaxTex cooperation partners from Switzerland and the Netherlands were eagerly awaited. Tobias Meier of ecos in Switzerland demonstrated the multifaceted and outstanding commitment and competence of this organisation. The farreaching ecos activities, from the Organic Fairtrade Cotton Sourcing Coalition West Africa to the Sustainable Textile Foundation and Fashion Revolution Switzerland, make the strategic importance of this cooperation particularly clear.

One of the next goals of ecos and the MaxTex association is therefore to jointly initiate multi-stakeholder dialogue with regard to sustainable supply chains, corporate responsibility and sustainability projects in the textile B2B market. "Together we will strengthen the major project "Sustainable Textiles Switzerland", integrate it into the work of MaxTex and lead it to success," says MaxTex Managing Director Gerhard Becker in Berlin.

Roosmarie Ruigrok, MaxTex representative for the Netherlands since this year, drew an interesting picture of the sustainable textile industry in the neighbouring country. In particular, it showed that awareness of sustainability is currently much more important in the textile industry than in Germany. This concerns the actions of the economy as well as the customers in the B2B and B2C area.

The positive influence of the Dutch government is reflected in numerous agreements and arrangements with a wide variety of national and international organisations. MaxTex will also position itself as the competent organisation for sustainable textiles in the Netherlands, not least in the sense of a "circular economy", which is currently the central theme there.

The latter topic will also be part of the training measures, capacity building and knowledge building explained by Rolf Heimann, CEO of the hessnatur Foundation. Starting in summer, MaxTex will offer seminars and workshops in four modules under the leadership of the hessnatur Foundation, probably in Frankfurt am Main and Berlin. Target groups are on the one hand employees of companies in the textile supply chain, and on the other hand decision-makers from the most important customer groups in the B2B sector, i.e. hotels, restaurants, industry, senior citizens' facilities, clinics and many more.

Transparency and credibility through project participation in the Good Textiles Foundation

All players in the field of textile sustainability are essentially concerned with transparency and, above all, credibility. These attributes are brought to bear in many facets by the projects of the still young Good Textiles Foundation. Dr. Norbert Taubken, advisory board member of the foundation and member of the management of Scholz & Friends Reputation, showed fascinating stories and images from the cotton region of India, where it is still important to sustainably improve the living conditions of farmers and their families. "Credibility comes from being close to people and their stories." They deal with successful local foundation projects that make it clear how necessary these activities are for the everyday life and survival of people in the producing countries. Whether school, education, water supply or energy, the subject areas of the Good Textiles Foundation offer a wide variety of project participations, which, not least for the company partner, mean important and sustainable added value.

MaxTex shows with speed the future journey

With a "speed pitch", the member companies opened the announced marketplace during the lunch break. Sustainable products from corporate wear, workwear, flat lingerie to PPE, fibres and fabrics were shown and felt in the large hall and in the foyer of the BMZ. The companies of the MaxTex association once again underlined the seriousness and credibility of their actions. The many guests were extremely interested and very impressed by the multitude of convincing products.

The final panel discussion with speakers and Lucienne Damm, Senior Environmental Manager at TUI Cruises, representing one of the important target groups, concluded a successful forum day for all participants and organisers. A sequel will follow in 2019.

Further information 

Vereniging MaxTex

The MaxTex association promotes the interests of companies in the textile and clothing industry, textile service as well as suppliers and important customer groups at all levels. MaxTex pursues the goal of strengthening the overall development of the sectors and thereby taking into account the special requirements of customers and end consumers with regard to sustainable production and services. The association is also a forum for experts, decision-makers, lateral thinkers, visionaries and creators in textile management!