Mit der Einführung von LOUD for Her und for Him spricht Tommy Hilfiger eine ganze Generation an. Die Models der Kampagne sind Daisy Lowe und Josh Beech sowie die Ting Tings, ein Pop-Duo aus Großbritannien, das von den Kritikern gefeiert und für einen Grammy nominiert wurde. Der Song "We're Not the Same" wurde von der Electro-Indie-Pop Band exklusiv für die Duftkampagne geschrieben und aufgenommen. Die Bilder und der Fernsehspot des Fotografen und Filmregisseurs Francesco Carrozzini stellen die Energie der Jugend, ihre gemeinsame Begeisterung für Musik und die Atmosphäre einer Live-Show dar.
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