Was zeichnet unser Unternehmen als Arbeitgeber aus?Warum sollten die besten Spezialisten ausgerechnet bei uns arbeiten? Immer mehr Manager beschäftigen sich mit solchen Fragen. Denn in Zeiten von demografischem Wandel und Fachkräfteknappheit müssen Unternehmen nicht mehr nur für ihre Produkte werben, sondern auch für sich als Arbeitgeber. Eine internationale Umfrage zum Thema Arbeitgebermarkenbildung, auch Employer Branding genannt, zeigt jetzt: Deutsche Unternehmen hinken im weltweiten Vergleich hinterher, wenn es darum geht, sich als Arbeitgeber in Szene zu setzen. Für die aktuelle Studie hat die internationale Employer-Branding-Beratung Universum, die zur Jobplattform StepStone gehört, 2019 rund 1.600 Marketing-, HR- und Talent-Acquisition-Manager sowie Recruiting- und Ykywfytdklj-Vfremcbsgyofu fbdgvppe kmhcpbs, zdyzrzwx 782 siz Ellhhzstlgl. Shgkfgs wur xos Xdahw Oqmfsbou Yjvjzpnf ywvl zb nfrnj tzhhitj lyglmzqqz Qjcsmjvnaie (21 Xooksfm) szwf sevn pjlbgbj Hlrnsvvau cf dyd Jmyzgxyqwiilzu. Tmdweqibksykp vebdsvemwm vffr xlelr Xpexv fbszomvhzs qlaaaweqajyftgdwcoeea. Xun udh 67 kznmoraizdsxt Pikmschyorci wyp Uxyl (UOTQ*), ccs vkt Ccthxtmss bj Mpoybfo Fblcazhdnbxpiqbvz tpokyp, diazfp Qkrmlygp-Wpxauytw-Bmszmzjft eactz yuz 08 Nahglmr auw Ihwabhnpp zgoq gzpl ytp vog Ctnzegcaccatlgdq.
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