Am Dienstag, den 03. Dezember werden die Münchner ihr "blaues" Wunder erleben. Pünktlich zum Blu-ray™-Start von DIE SCHLÜMPFE 2 starten Sony Pictures Home Entertainment zugunsten UNICEF die ultimative Charity-Christmas-Aktion. Mitten in der Münchner City, direkt in der Fußgängerzone (Neuhauser Straße 10) und das den ganzen Tag über, eröffnet einmalig und nur an diesem Tag das Charity-Schlumpf-Haus seine Pforten. Auch diesmal sind wieder alle SPHE-Mitarbeiter freiwillig vor Ort, um tatkräftig in die Rolle der Promotoren zu schlüpfen und durch den Verkauf von offiziellen Schlumpf-Lizenzprodukten den Spendenbeutel klingeln zu lassen. Der gesamte Erlös dieser "verschlumpften" Weihnachtsaktion geht zu 100 Prozent zugunsten von
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