rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a leading connected TV (CTV) ad platform. Working with Publica enables rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming.
According to IAB Europe’s research, 70% of advertisers and 61% of agencies think CTV will be one of the key programmatic growth areas over the next 12 months. As a demand agnostic CTV ad server, Publica helps publishers deliver a seamless ad experience and maximize revenue with a unified- auction
According to IAB Europe’s research, 70% of advertisers and 61% of agencies think CTV will be one of the key programmatic growth areas over the next 12 months. As a demand agnostic CTV ad server, Publica helps publishers deliver a seamless ad experience and maximize revenue with a unified- auction
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