ORTLIEB Sportartikel GmbH is a pioneer in the use of a selective, retailer-based distribution system. The specialist for waterproof bags and backpacks has been working successfully with this distribution system since 2011 in order to ensure the quality of its product sales. In 2019, the selective distribution agreement was updated to ensure fair coexistence between online, offline and multichannel retailers. A further adjustment is now necessary to meet the changing market conditions.
The fundamental changes mainly concern the division into two separate contracts. Previously, only one contract was used for brick-and-mortar retailers, which enabled additional authorisation for online retail. Now
The fundamental changes mainly concern the division into two separate contracts. Previously, only one contract was used for brick-and-mortar retailers, which enabled additional authorisation for online retail. Now
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