Um mehr über den aktuellen Status quo der digitalen Transformation in Unternehmen zu erfahren hat TRKKN 138 Digital- und Marketingentscheider aus ganz Europa (61% davon aus Deutschland) befragt. Aus den Ergebnissen hat das zur Omnicom Media Group gehörende und zu den führenden Full-Service-Anbietern für Analytics, Marketing- und Cloud-Technologien sowie User Journey Optimization gehörende Unternehmen insgesamt 12 Trends identifiziert und daraus fünf zentrale Erkenntnisse sowie Handlungsempfehlungen abgeleitet:
Unternehmen
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(Zify Tvnnlhac & Zyttsjcs Phxn Pqoooqjwpc)
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(Mkzof Laeoywvwt & VR)
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