Germany’s natural and organic cosmetics industry in digital transformation
Big opportunity for newcomers’ products and international brands
The future is digital. Digitalization is having an impact in all areas of life and opening up new prospects in the natural and organic cosmetics industry too. Cosmetics are already among the most common products purchased online and German consumers are particularly willing to buy them compared to consumers in other European countries. This is one of a number of aspects that will be under the spotlight when the natural and organic cosmetics industry meets in Nuremberg from 14 to 17 February for VIVANESS,
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