Nielsen Media Research präsentiert ab sofort seine aktuelle Studie "Nielsen Direct Mail Statusbericht 1. Halbjahr 2008". Inhaltlich behandelt die neue Studie u. a. die Entwicklung des Mediums Direct Mail im Vergleich zum Gesamtwerbemarkt*, das Werbeverhalten von Branchen und Unternehmen sowie die Angaben über die Verteilung der Direct Mails nach Adress- und Werbesendungstypen und die durchschnittliche Investition für die Zustellung von Direct Mails pro Haushalt. Aktuelle Highlights sind des Weiteren die Analyse der Direct Mail-Werbung mit Bezug zur Fußball-Europameisterschaft 2008 sowie Informationen bzgl. des Direct Mail-Einsatzes in Großbritannien auf Basis von Nielsen Global AdView.
Die wichtigsten Ergebnisse des Statusberichts im Überblick:
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Die wichtigsten Ergebnisse des Statusberichts im Überblick:
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