Für die Studie "Kompass Gen Z" hat moweb research im Auftrag der "Initiative für echtes Leben e.V." (IFEL) im Zeitraum Oktober bis November 2025 junge Menschen im Alter von 16 bis 28 Jahren befragt. Die Onlineerhebung von moweb (1.008 Personen) wurde ergänzt durch 191 qualitative Interviews, durchgeführt von der KI-Software des Instituts xelper aus Köln. Dieser Mix der Methoden ergab ein vielschichtiges Bild, wie die Gen Z derzeit sich und ihre Welt erlebt und bewertet.
Ergebnisauszüge aus der Befragung von 1.199 Personen
Identität und Selbstbild
53,1% schätzen Beziehungen mehr als materielle Dinge (männlich: 46,9%; weiblich: 59,2%)
41,9% sagen: Ehrlichkeit ist mir
Ergebnisauszüge aus der Befragung von 1.199 Personen
Identität und Selbstbild
53,1% schätzen Beziehungen mehr als materielle Dinge (männlich: 46,9%; weiblich: 59,2%)
41,9% sagen: Ehrlichkeit ist mir
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