Was bewegt die Sanitärbranche in dieser von Widersprüchen geprägten aktuellen Lage? Wirtschaftseinbruch auf der einen, Renovationswelle auf der anderen Seite; soziale Verarmung versus wachsende Social Media-Kultur; herausgeputzte Wohnungen, in denen außer Video-Besuchern keine Gäste erwartet werden – was macht das mit dem Badezimmer? Jens J. Wischmann, Geschäftsführer der Vereinigung Deutsche Sanitärwirtschaft e.V. (VDS) und Mitinitiator der Trendplattform Pop up my Bathroom, beschreibt die drei wichtigsten Trends in der Badgestaltung, äußert sich zur Sanierungswelle bei privaten Bädern und zu seinen Erwartungen an die ISH digital 2021.
Herr Wischmann, wie sehen Sie die aktuelle wirtschaftliche Situation für die Sanitärbranche?
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Herr Wischmann, wie sehen Sie die aktuelle wirtschaftliche Situation für die Sanitärbranche?
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