"Expanding E-Travel Across Europe " ist das übergreifende Thema der in englischer Sprache stattfindenden Travel Technology-Konferenz am 12. März 2009. Das Programm wurde von PhoCusWright konzipiert, einem weltweit anerkannten, auf die Reisebranche spezialisierten Marktforschungs- und Beratungsunternehmen aus den USA. Die Ergebnisse der europäischen Online-Reise-Übersicht von PhoCusWright zeigen, dass der gezielte Einsatz von Technologie für den Erfolg der Reise-, Tourismus- und Hospitality-Branche unerlässlich ist: "Heute werden mehr als ein Viertel (28 Prozent) der europäischen Reisen online gebucht. Und bis 2010 wird sich die Zahl der Online-Buchungen bis zu einem Drittel steigern", erklärt Michaela Papenhoff, Senior Market Analyst für PhoCusWright und CEO
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