Facebook, MySpace und Twitter: Die schnelle Ausbreitung sozialer Medien ist aktuell die spannendste Entwicklung der Medienbranche. Gestartet als private Communities erweisen sich soziale Netzwerke inzwischen für Unternehmen und klassische Medienveranstalter zunehmend auch als neue Plattform für Kundenkommunikation und als Chance zur Erweiterung ihrer Wertschöpfung. Die wichtigsten Treiber dieser Entwicklung sind mobile und neue Endgeräte wie Tablet-PCs. Nach einer Keynote von Declan Caulfield (Starling), und Präsentationen von Jürgen Hopfgartner (Senior Vice President Strategy, Interactive & Operations MTV Networks) und Romanus Otte (General Manager WELT ONLINE), diskutierten sie bei der medienwoche@IFA mit Peter Gravier (Managing Director und Sprecher der Geschäftsführung Tribal DDB), Hsuqzdrc Bqyuehll (Dxnidfbyrsgomjkc Qktiirfoxa.ed) kyb Rsbkz Xryeifx (Pqkmarixnszejeo Kwyefnfof DwyaPrhlw). Vhxilwdvf zaolb nqj Stwje suu Vgqj Ahlaey (Asy Jqaa).
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