Immer mehr Unternehmen entdecken Erlebnisse als Instrument, um Mitarbeiter und Kunden zu belohnen und zu motivieren. Allerdings genügen klassische Gruppen-Incentives allein den steigenden Ansprüchen nicht mehr. Jochen Schweizer hat deshalb ein neues System entwickelt, mit dem Erlebnisse nach den Wünschen der Belohnten zusammengestellt und vermittelt werden können. Die Entscheidung wann, wo und mit wem etwas erlebt wird, sollte bei demjenigen liegen, der erleben will. Die Demokratisierung der Erlebnisse ist für den Erlebnisexperten der große Trend. Im Gespräch mit Jochen Schweizer, Gründer und Active Chairman der Jochen Schweizer Unternehmensgruppe und Wolfgang Langmeier, Geschäftsführer der Jochen Schweizer Events GmbH zeigen sich neue
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