Hilton Worldwide kündigte gestern den Start von Canopy by Hilton an, einer neuen Hotelmarke, die die Lifestyle-Kategorie rund um die Mentalität der heutigen Freizeit- und Geschäftsreisenden neu definiert. Christopher J. Nassetta, President und CEO von Hilton Worldwide, stellte das Konzept Canopy by Hilton bei der Global Partnership Conference von Hilton Worldwide in Orlando, Florida, fast 1.900 Eigentümern und Entwicklungsvertretern vor.
"Auf Grundlage umfangreicher Marktanalysen stellt unsere mit Spannung erwartete Marke Canopy by Hilton einen frischen Ansatz im Hinblick auf Gastfreundlichkeit und Gästeerlebnis dar", so Nassetta. "Wir sahen eine Möglichkeit, durch die Entwicklung einer neuen Marke nicht nur in die Lifestyle-Kategorie
"Auf Grundlage umfangreicher Marktanalysen stellt unsere mit Spannung erwartete Marke Canopy by Hilton einen frischen Ansatz im Hinblick auf Gastfreundlichkeit und Gästeerlebnis dar", so Nassetta. "Wir sahen eine Möglichkeit, durch die Entwicklung einer neuen Marke nicht nur in die Lifestyle-Kategorie
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