Großes Potenzial (nur) für Apps mit echtem Mehrwert
Während die Verbreitung mobiler Endgeräte und die Zahl mobiler Applikationen in den vergangenen Jahren einen gewaltigen Boom erlebt haben, fristen die Apps der Versicherer weiterhin nur ein Nischendasein: aktuell kennt lediglich jeder zehnte deutsche Smartphone-Nutzer im Alter zwischen 18 und 65 Jahren überhaupt Versicherer-Apps. Acht Prozent haben den eigenen Angaben zufolge derzeit eine oder mehrere Apps von Versicherungen auf dem Smartphone oder Tablet installiert; allerdings kennt nur gut jeder Zweite davon die Inhalte oder die Namen der Apps. Die Zahl aktiver Nutzer kann daher derzeit auf unter fünf Prozent geschätzt werden.
Von
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