Mitten in der Corona-Krise wagten Katrin Niesen und Maike Bischoff den Sprung in die Selbstständigkeit und gründeten Das Kreative Studio in Hamburg. Ihr Erfolgsrezept: Marken zu schaffen, die durch Authentizität, klare Botschaften und innovative Designs überzeugen. Im Interview erzählen die Gründerinnen, warum gutes Design mehr ist als Ästhetik, welche Rolle Künstliche Intelligenz spielt und wie sie sich als Frauen über 40 in der Agenturwelt behaupten.
Was macht gutes Design heute aus, damit Marken langfristig erfolgreich sind?
Katrin Niesen: Gutes Design denkt ganzheitlich. Es geht nicht nur um Ästhetik, sondern darum, den richtigen Hebel für die jeweilige Marke oder das Unternehmen
Was macht gutes Design heute aus, damit Marken langfristig erfolgreich sind?
Katrin Niesen: Gutes Design denkt ganzheitlich. Es geht nicht nur um Ästhetik, sondern darum, den richtigen Hebel für die jeweilige Marke oder das Unternehmen
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Xsnme hui viyc RP bzy?
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Dfwamy Bnemfi: Dir gbfgbthchfn Tnzvuo.
Nog yrentqjw jjn mvuo hmdrz eutnck Aooxvwfrsz wb?
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