This year, under the slogan "Fiction is real", Frankfurt StoryDrive, the international forum for trends in the media and entertainment industry, is focusing on the fusion of fiction and reality. As such, it is showcasing an entirely new generation of stories: they are three-dimensional, they appear on house walls and in pedestrian zones, they are mobile and interactive, they are told crossmedially and transmedially, and they are experienced with all the senses. These are stories that erase the boundaries between what we experience and what we imagine, between the medium and the individual; they enable users to immerse themselves even
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