Die Veränderungen im Mediensektor sowie insbesondere die kommunikative Bedeutung sozialer Netzwerke im Internet stellen Kommunikationsverantwortliche mittelständischer Unternehmen wie auch großer Konzerne vor neue Herausforderungen. Die Fachhochschule des Mittelstands (FHM) hat, diesen Anforderungen folgend, den Studiengang Master of Arts (M.A.) Unternehmenskommunikation entwickelt, der nach Bielefeld nun auch am Campus Köln angeboten wird. Er richtet sich als weiterbildender Master-Studiengang an Hochschulabsolventen und Berufstätige, die über einen Hochschulabschluss sowie mindestens ein Jahr Berufstätigkeit in der Unternehmenskommunikation verfügen.
Die inhaltliche Ausrichtung des anwendungsbezogenen Studiengangs Master of Arts (M.A.) Unternehmenskommunikation orientiert sich in der curricularen Ausgestaltung an zwei Schwerpunkten: zum einen an der Darstellung
Die inhaltliche Ausrichtung des anwendungsbezogenen Studiengangs Master of Arts (M.A.) Unternehmenskommunikation orientiert sich in der curricularen Ausgestaltung an zwei Schwerpunkten: zum einen an der Darstellung
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