Die Entwicklung einer langfristigen und fokussierten Strategie für das Metaversum, also einen virtuellen Raum für die kollektive Nutzung für Kommunikation, Gaming und Entertainment, wird für Veranstaltungsprofis zur kategorischen Anforderung für die Zukunft. Hintergrund: Die Auswirkungen der Pandemie haben den Wunsch des Publikums nach mehr digitalen Erfahrungen beziehungsweise Experiences gefördert, die künftig in Veranstaltungsangebote integriert werden müssen. Diese Feststellung trifft Klaus Friedrich Meier, Key Account Manager bei DRP Germany (DRPG) in Köln, in seinem Beitrag „Wie das Metaversum die Veranstaltungsbranche zukunftssicher machen wird“.
Die virtuellen Taktiken, die die Branche zur Bewältigung des zeitweiligen pandemiebedingten Ausfalls von Live-Events anwendete, veränderten die Wahrnehmung
Die virtuellen Taktiken, die die Branche zur Bewältigung des zeitweiligen pandemiebedingten Ausfalls von Live-Events anwendete, veränderten die Wahrnehmung
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