Vor genau eineinhalb Jahren hat die Dresden Marketing GmbH (DMG) im Auftrag des Dresdner Stadtrates befristet die institutionelle Vermarktung vom Kraftwerk Mitte Dresden (KWM) mit einem Sonderbudget übernommen. Dieser Auftrag endet planmäßig mit dem 30. Juni 2017 - und einer positiven Bilanz. "Unsere Aufgabe bestand darin, den Bekanntheitsgrad des Areals Kraftwerk Mitte Dresden zu steigern, die Eröffnung der neuen Spielstätten von Staatsoperette Dresden und tjg. theater junge generation am 16. Dezember 2016 prominent zu kommunizieren und neue Besucher ins Areal zu locken", sagt Dr. Bettina Bunge, Geschäftsführerin der DMG. Dabei galt es, die Dachmarke gemeinsam mit dem Eigentümer des Kraftwerks,
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