Konstante Fallzahlen belegen: Keine „Corona-Delle“ beim Werberat, auch 2020 blieben die Bürger im Dialog mit der Werbewirtschaft.
Durchsetzungsquote von 90 Prozent belegt erneut: Werbeselbstkontrolle wirkt.
Sexismus kommt im Profi-Werbebereich nahezu nicht vor, ist aber immer noch häufigster Beschwerdegrund bei nicht-professionell kreierter Werbung.
Der Deutsche Werberat entschied im vergangenen Jahr über 498 Fälle, fast ebenso viele wie 2019. Insgesamt beschwerten sich 1.343 Personen oder Institutionen bei der Selbstkontrolleinrichtung. In den eingeleiteten Verfahren folgten rund 90 Prozent aller Unternehmen dem Votum des Gremiums und stoppten oder änderten ihre Werbung, wenn der Werberat sie beanstandet hatte. Damit belegt die Jahresbilanz 2020 erneut die hohe Durchsetzungsquote
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