Beschwerdezahlen beim Werberat konstant trotz gestiegener Sensibilität in der Bevölkerung
Werbeverbote sind kein Mittel gegen frauenfeindliche Übergriffe
Beschleunigte Verfahrensdauer
Social-Media-Leitlinien für die Hersteller alkoholhaltiger Getränke in Kraft
Der Deutsche Werberat sorgt für die Einhaltung der notwendigen Spielregeln innerhalb der Werbebranche. Die Selbstkontrolleinrichtung (getragen von den Verbänden der werbenden Wirtschaft, Medien, Agenturen, Marktforschung, Werbeberufe) hat jetzt die Bilanz für 2015 vorgelegt. Danach ist die Zahl der vom Werberat zu entscheidenden Fälle nahezu konstant geblieben – trotz der in der Bevölkerung gestiegenen Sensibilität insbesondere für das Thema sexistische Werbung. Die Durchsetzungsquote des Werberats stieg auf 90 Prozent.
Im Jahr 2015 erreichten den Werberat insgesamt Beschwerden
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