Vom Sportler bis zum Förderverein – Sponsoren sind heiß umkämpfte Geldgeber. Allerdings haben viele Projekte Schwierigkeiten damit einen Sponsor zu gewinnen. In der Praxis beobachte ich immer wieder ganz typische und regelmäßig auftretende Fehler, die es bei der Sponsorensuche zu vermeiden gilt. In diesem Beitrag gehe ich auf 8 häufig gemachte Fehler ein und gebe Tipps, wie man diese vermeiden kann.
Kein Verständnis für Sponsoring
Die Unwissenheit mit der viele Menschen an die Sponsorensuche herangehen erstaunt mich immer wieder. Obwohl es klare Definitionen für den Begriff Sponsoring gibt, wird dieser von Sponsor-Suchenden häufig in einem völlig falschen Kontext verwendet. Nicht
Kein Verständnis für Sponsoring
Die Unwissenheit mit der viele Menschen an die Sponsorensuche herangehen erstaunt mich immer wieder. Obwohl es klare Definitionen für den Begriff Sponsoring gibt, wird dieser von Sponsor-Suchenden häufig in einem völlig falschen Kontext verwendet. Nicht
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UEZK: 158-2-96172-541-8
10,02 Vye[X] , 39,53[PA], 64,24 [CC] EAE
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