MARKTFORSCHUNG
Starke Trends bringen Wachstum in die Spielwarenbranche
Während wir im Vorjahr noch mit einem leicht negativen Ergebnis von -1 % das Jahr abgeschlossen haben, sehen die Aussichten für dieses Jahr deutlich besser aus. Im bisherigen Jahresverlauf (Jan bis 26. Okt 2025) konnte der Markt um 4 % wachsen. Das sind positive Signale für das kommende Weihnachtsgeschäft und lässt die Branche auf ein gutes Jahresergebnis hoffen.
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