Neue Attraktion in BVB-FanWelt und SIGNAL IDUNA PARK in Dortmund kombiniert Interaktion, Mixed Reality und Gamification zu einem weltweit einzigartigen sportlichen Markenerlebnis
Im Profisport zählt nicht mehr nur die sportliche Leistung auf dem Platz. Aspekte wie Markenerlebnis, die Identifikation mit dem Verein, Fan-Bindung, Gamification und Sichtbarkeit in den sozialen Netzwerken sind heute ein wichtiger Teil des Vereinsgeschäfts. Daher bemühen sich Sportvereine zunehmend um die Förderung von besonderen Fan-Erlebnissen und das Schaffen neuartiger Attraktionen. Der Fußball-Bundesligist Borussia Dortmund geht in diesem Bereich seit Mitte August mit einem bisher einzigartigen, immersiven Erlebnis als Pionier voran.
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Im Profisport zählt nicht mehr nur die sportliche Leistung auf dem Platz. Aspekte wie Markenerlebnis, die Identifikation mit dem Verein, Fan-Bindung, Gamification und Sichtbarkeit in den sozialen Netzwerken sind heute ein wichtiger Teil des Vereinsgeschäfts. Daher bemühen sich Sportvereine zunehmend um die Förderung von besonderen Fan-Erlebnissen und das Schaffen neuartiger Attraktionen. Der Fußball-Bundesligist Borussia Dortmund geht in diesem Bereich seit Mitte August mit einem bisher einzigartigen, immersiven Erlebnis als Pionier voran.
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